Customer churn refers to the percentage of customers who stopped using your product or service over a period. Customer churn is a crucial factor of Industrial B2B marketing because retaining an existing customer costs much less than acquiring a new customer. Customer churn can happen for multiple reasons. For example, your existing customer might not […]
Have you ever heard your Industrial Marketing Agency or digital marketing team talk tirelessly about creating a landing page? And you paused and wondered what landing pages are? Aren’t they just like all other website pages? Well, landing pages are a bit different than your usual website pages. Instead, they are an integral part of […]
When we look around, we see products and services everywhere. There’s something new launching every day, but not all of it makes an impression on our minds. We only remember certain brands, and we don’t invest our money in half of the brands we know. It occurs because many brands fail to stand apart from […]
With traditional marketing taking a back seat, digital marketing is now the new buzzword. After the pandemic, manufacturing companies have realized that they need to utilize digital marketing to drive growth. As a result, it is no longer feasible to use traditional methods to market their products and services. Marketing is an area of business […]
Search Engine Optimization or SEO is a crucial element of Manufacturing Digital Marketing. SEO and your website go hand-in-hand. But, as you already know, your Manufacturing digital marketing journey does not end with creating a website; it starts from there. It would be best if you attracted the right visitors to your website. And that’s […]
Content is an essential digital marketing tool for Industrial B2B companies. Industrial content writing can be a complex task that requires a lot of time and resources. Repurposing Industrial content can help you save a lot of time and hard work to create a new piece of content every time. Repurposing content is essentially creating […]
Content is king, all hail the king. You must have read this and heard this countless times. The truth is that without understanding the steps your industrial buyers’ take to reach a buying decision, the content you create will not have any impact. Content Marketing is a very crucial aspect when it comes to digital […]
Email Marketing is a b2b manufacturing marketing tool that can do wonders for Industrial B2B companies if used correctly. We have seen so many Industrial and B2B Manufacturing companies complain about how email marketing doesn’t work for them. Multiple things can go wrong while doing an email marketing campaign. Most people overlook these common mistakes […]
Today’s buyer is more knowledgeable about products and services than ever before and is more in control of their buying journey than a seller controls their selling cycle. As per Gartner‘s research, B2B buyers spend only 17% of their time meeting potential vendors when considering purchasing. With all the information at their fingertips, the balance […]
https://youtu.be/qxxWnX4ihMk Industrial B2B content is usually focused on the audience with sound technical knowledge and is looking to make purchases of complex industrial products. Therefore, creating content for Industrial B2B companies is no cakewalk, let alone writing a headline that is compelling yet technically insightful. Creating Industrial Website Content is very different and slightly more […]
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