Before we delve into understanding the different types of B2B leads, Information Qualified Leads (IQLs), Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs), let us first get to know what you mean by a lead. What is a Lead? A lead is an individual or a company with an interest in the product or […]

In this article, let’s talk about lead generation and why it’s crucial.  I will be also be discussing in detail the top 10 proven lead generation tactics for targeted leads. What is Lead Generation? Lead generation is a process to get potential customers interested in the products or services of a company. The aim is […]