How to Create Buyer Personas for Your Industrial Company

Understanding your target audience and creating in-depth buyer personas for your industrial company is vital for creating a successful marketing plan. More often than not, industrial companies rush in to do social media marketing and paid advertising without understanding their ideal buyer. We all want to catch the attention of, connect, and do business with […]

inbound vs outbound marketing

Inbound Marketing Vs. Outbound Marketing

Inbound Marketing Vs. Outbound Marketing: Which one should you choose for your business? Inbound Marketing has gained a lot of popularity over the past few years. There has been a lot of debate around Inbound Marketing vs. Outbound Marketing and which one will help boost your business. Today, industrial companies can take two distinct approaches […]