7 common Industrial Marketing Myths

7 Common Industrial Marketing Myths You Need to Stop Believing

With traditional marketing taking a back seat, digital marketing is now the new buzzword. After the pandemic, manufacturing companies have realized that they need to utilize digital marketing to drive growth. As a result, it is no longer feasible to use traditional methods to market their products and services. Marketing is an area of business […]

Mapping Content for Industrial Buyers' Journey

How To Map Content To The Industrial Buyers’ Journey

Content is king, all hail the king. You must have read this and heard this countless times. The truth is that without understanding the steps your industrial buyers’ take to reach a buying decision, the content you create will not have any impact. Content Marketing is a very crucial aspect when it comes to digital […]

How To Map The Manufacturing Buyers’ Journey

Today’s buyer is more knowledgeable about products and services than ever before and is more in control of their buying journey than a seller controls their selling cycle. As per Gartner‘s research, B2B buyers spend only 17% of their time meeting potential vendors when considering purchasing. With all the information at their fingertips, the balance […]

Content Marketing Goals

How to Set Content Marketing Goals for your Industrial B2B Company

You must have heard a dozen times how important creating content is for your business. But do you know that a content piece without a purpose, preparation, and distribution strategy might not work? Content marketing is creating content that aligns with your marketing goals, buyer personas, and overall brand image. To create content that appeals […]

Value Proposition

Unique Value Proposition: What is it, and how to write one?

If you are manufacturing products or providing services in a crowded marketplace, how do you stand out from your competitors? If your customers cannot differentiate between you and your competitors’ products and services, chances are you will always be fighting a price war with them. Sounds familiar? While creating an industrial marketing strategy, I’ve seen […]

10 Dos and Don’ts of Industrial Brand Building

https://youtu.be/EPPMIi5OrT4 When we think about a brand, our mind quickly jumps to well-known brands in the B2C space such a Nike, Coca Cola, Apple. You and I both know two brands that have created powerful brands despite having nearly the same ingredients. I am talking about Pepsi and Coca-Cola. Most people think that a brand […]

How to Create Buyer Personas for Your Industrial Company

Understanding your target audience and creating in-depth buyer personas for your industrial company is vital for creating a successful marketing plan. More often than not, industrial companies rush in to do social media marketing and paid advertising without understanding their ideal buyer. We all want to catch the attention of, connect, and do business with […]

Dijitale Industrial Marketing Agency
Flat A2/301, Welworth Celina
Behind Ranka Jewellers,
Baner Road, Baner, Pune 411045

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