10 Dos and Don’ts of Industrial Brand Building

https://youtu.be/EPPMIi5OrT4 When we think about a brand, our mind quickly jumps to well-known brands in the B2C space such a Nike, Coca Cola, Apple. You and I both know two brands that have created powerful brands despite having nearly the same ingredients. I am talking about Pepsi and Coca-Cola. Most people think that a brand […]

Everything You Need to Know About Tradeshow Marketing

Tradeshow marketing helps companies participating in Tradeshows to make them successful. Tradeshows are among the most critical events for industrial and manufacturing companies as they provide a massive platform for displaying products, innovations, and knowledge. Tradeshows and industrial exhibitions play a crucial role in getting new leads, interacting with the existing customers, increasing brand awareness, […]

Industrial Marketing Agency

Do I need an Industrial Marketing Agency for my company?

How to get customers for your business is probably the biggest question that keeps you up at night. You cannot deny that digital marketing plays a crucial role in helping you bring customers to your company. But many companies struggle to decide whether they should do digital marketing themselves or hire an outside agency. Industrial […]

Content Marketing for Industrial companies

How Content Marketing will help Industrial companies?

The buying behavior of customers is changing. They have a powerful weapon called “the internet” to complete research before making any buying decision. The more complex the product or service is, the more intense this research gets. Content marketing is essential to understand what customers need. For someone may not buy your products, but if […]

How to Create Buyer Personas for Your Industrial Company

Understanding your target audience and creating in-depth buyer personas for your industrial company is vital for creating a successful marketing plan. More often than not, industrial companies rush in to do social media marketing and paid advertising without understanding their ideal buyer. We all want to catch the attention of, connect, and do business with […]


eCommerce, a game-changer for Industrial Companies

E-commerce has exploded in the B2C sector and has changed the landscape of how we buy and sell products these days. Today, eCommerce can be a game-changer for industrial and manufacturing companies. Even though many Industrial companies are still hesitant to adopt eCommerce to increase sales, they need to remember that. Today, industrial companies need […]

inbound vs outbound marketing

Inbound Marketing Vs. Outbound Marketing

Inbound Marketing Vs. Outbound Marketing: Which one should you choose for your business? Inbound Marketing has gained a lot of popularity over the past few years. There has been a lot of debate around Inbound Marketing vs. Outbound Marketing and which one will help boost your business. Today, industrial companies can take two distinct approaches […]

Digital Marketing in Recession

Digital Marketing During A Recession

Coronavirus or COVID-19 has the entire world in its grips. In an instant, it has changed the way we live our lives and how businesses are operating. In India, industrial companies feel the brunt of this recession and are forced to rethink the way they do business. Companies that are determined to grow their business […]

Marketing funnels title image

Understanding How Marketing Funnels Work

Even if you are not aware, your business has a Marketing funnel. Understanding how marketing funnels work is fundamental. A marketing funnel is mapping the buyer’s journey from the initial stage when they get to know about your business, all the way to when they become loyal customers and advocate for your company. Marketing funnels […]

5 marketing metrix

5 Crucial Marketing Metrics All Manufacturing Companies Should Track

It is now crucial for manufacturing companies to track 5 crucial Marketing Metrics to understand their digital marketing tactics‘ success. As we all know, digital and content marketing is here to stay. The way manufacturing companies did business earlier has changed over the last decade. The way companies do marketing now keeps changing each day. Gone […]

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