6 Practical Ways That Will Help You Retain Your Customers

6 Practical Ways That Will Help You Retain Your Customers

Customer churn refers to the percentage of customers who stopped using your product or service over a period. Customer churn is a crucial factor of Industrial B2B marketing because retaining an existing customer costs much less than acquiring a new customer. Customer churn can happen for multiple reasons. For example, your existing customer might not […]

7 common Industrial Marketing Myths

7 Common Industrial Marketing Myths You Need to Stop Believing

With traditional marketing taking a back seat, digital marketing is now the new buzzword. After the pandemic, manufacturing companies have realized that they need to utilize digital marketing to drive growth. As a result, it is no longer feasible to use traditional methods to market their products and services. Marketing is an area of business […]

How To Map The Manufacturing Buyers’ Journey

Today’s buyer is more knowledgeable about products and services than ever before and is more in control of their buying journey than a seller controls their selling cycle. As per Gartner‘s research, B2B buyers spend only 17% of their time meeting potential vendors when considering purchasing. With all the information at their fingertips, the balance […]

Value Proposition

Unique Value Proposition: What is it, and how to write one?

If you are manufacturing products or providing services in a crowded marketplace, how do you stand out from your competitors? If your customers cannot differentiate between you and your competitors’ products and services, chances are you will always be fighting a price war with them. Sounds familiar? While creating an industrial marketing strategy, I’ve seen […]

10 Dos and Don’ts of Industrial Brand Building

https://youtu.be/EPPMIi5OrT4 When we think about a brand, our mind quickly jumps to well-known brands in the B2C space such a Nike, Coca Cola, Apple. You and I both know two brands that have created powerful brands despite having nearly the same ingredients. I am talking about Pepsi and Coca-Cola. Most people think that a brand […]

Everything You Need to Know About Tradeshow Marketing

Tradeshow marketing helps companies participating in Tradeshows to make them successful. Tradeshows are among the most critical events for industrial and manufacturing companies as they provide a massive platform for displaying products, innovations, and knowledge. Tradeshows and industrial exhibitions play a crucial role in getting new leads, interacting with the existing customers, increasing brand awareness, […]

Industrial Marketing Agency

Do I need an Industrial Marketing Agency for my company?

How to get customers for your business is probably the biggest question that keeps you up at night. You cannot deny that digital marketing plays a crucial role in helping you bring customers to your company. But many companies struggle to decide whether they should do digital marketing themselves or hire an outside agency. Industrial […]

Content Marketing for Industrial companies

How Content Marketing will help Industrial companies?

The buying behavior of customers is changing. They have a powerful weapon called “the internet” to complete research before making any buying decision. The more complex the product or service is, the more intense this research gets. Content marketing is essential to understand what customers need. For someone may not buy your products, but if […]

How to Create Buyer Personas for Your Industrial Company

Understanding your target audience and creating in-depth buyer personas for your industrial company is vital for creating a successful marketing plan. More often than not, industrial companies rush in to do social media marketing and paid advertising without understanding their ideal buyer. We all want to catch the attention of, connect, and do business with […]

ecommerce

eCommerce, a game-changer for Industrial Companies

E-commerce has exploded in the B2C sector and has changed the landscape of how we buy and sell products these days. Today, eCommerce can be a game-changer for industrial and manufacturing companies. Even though many Industrial companies are still hesitant to adopt eCommerce to increase sales, they need to remember that. Today, industrial companies need […]

Dijitale Industrial Marketing Agency
Flat A2/301, Welworth Celina
Behind Ranka Jewellers,
Baner Road, Baner, Pune 411045

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