When You Want Immediate Results:
You can use PPC when you want to increase your website traffic immediately. PPC starts showing results very quickly. Once the ad campaign is approved, ads begin to display at the top of your keyword’s search engine results.
New product launches, offers, discounts, webinars, contests, etc., are some of the occasions when PPC is perfect for your business.
Many times, industrial products can be time-sensitive. Some products are in demand in a particular season, or sometimes sales are higher for a specific quarter of the year.
To tap those demands, you can run PPC ads during particular periods to generate more leads.
In situations when you are in a saturated market, and the competitors are aggressively trying to capture the market share, PPC is one way to make yourself stand out and gather more attention.
However, you will still have to work hard to nurture the leads, but PPC can generate more leads, and your website will appear above the competitors’ in search engine results.