How often do you buy things that have great reviews backed up by solid proofs like pictures, videos, etc.?
ALL THE TIME! Right?
Our money is significant to us, and therefore we only want to invest in things that we can completely trust. Your target customer also thinks in the same manner!
Content marketing for industrial companies becomes crucial when you want to earn the trust of your target customers. Case studies are one of the best tools for trust-building and persuasion.
Case studies show your target customers how you have helped other companies solve their problems through your products and services. Case studies are the display of your capabilities and problem-solving approach.
Why are Case Studies Important for Industrial companies?
Are case studies important for industrial companies?
The answer is YES!
When you create a case study, you narrate a story of how you successfully resolved your client’s problem. You give an in-depth analysis and narration of how your customer could solve their problem with your help.
Let’s talk about what makes case studies so important for industrial companies:
It helps your target customer to understand your products/services
Your website is an excellent display of your products and services, their features, specifications, etc. But with the help of case studies, your target audience can understand the real-life implementation of your product/services and how they will help them solve their problems.
A tool for educating your target customers
Case studies serve as a great tool for educating your target customers. With your case studies’ help, they will identify the current problems and ways to resolve them. Educating your target customers is a big part of creating relationships and building trust.
Boosts your SEO
The case studies educate your target customers and help build trust, but they are also a great content marketing tool for industrial companies to improve their SEO. Google and other search engines are always looking for websites with fresh, descriptive, and original content. Adding case studies to your website will help you improve your website’s rank on different search engines.
It helps to build trust
The case studies you create will increase the trust that your prospective customers will have in your abilities. If they identify with a customer in your case study, your prospective customer will feel an instant connection with you.
Case studies also work as proof of work done, helping your prospects to gain trust in your abilities.
Here's a Checklist for Creating a Perfect Case Study:
How to Write a Case Study?
A case study is nothing but a story. Even though industrial products and services don’t fall under the typical product category, which inspires storytelling, you can still weave a story to narrate your wins and expertise.
Case study structure: Just like a good story has a beginning, a middle and an end, so does your case study. It also includes a hero (Your client) overcoming a problem to meet their goal.
The reader of the case study should be able to identify with the hero of your case study and imagine themselves as the hero of their own story. In short, they should be able to see themselves conquering the problems using your products and services.
Case Studies usually follow a narrative arc, which we have encapsulated below. It includes a brief introduction of company or company background, challenge, solution, and results.
Background: (Introducing your hero)
The first step to build up the case story is to write briefly about the background of the company you have selected for the case study.
In this, you can include:
- Company’s business vertical
- Company size
- Whether it’s a local or national company
- The products/services they sell, etc.
Note: Take permission from the client before creating a case study.
Challenge: (The problem they need to overcome – inciting incident, rising action, climax)
This section is the story’s actual meat, where you show your customer (Hero of your story) fighting to overcome challenges and the roadblocks he faces. Write about the pain points the customer was facing. Your client might be facing multiple challenges, and you need to describe your client’s situation before they hired you.
Here you introduce your products and services. It would be best if you acted as a sidekick of your customer, who is the hero of the story, and your products and services as weapons to help your customer overcome a challenge.
Solution: (Falling action)
Next up is the solution that you came up with for the problems your client was facing. You must include the smallest of details. Your products and services that you provided need to be described in-depth to show their capability.
In the solution section, you can have:
- How you approached the problem, your clients were facing
- Things you considered before coming up with the solution (Analyzing overall business, pain points, etc.)
- What was the solution you suggested?
Results (How they were able to overcome the problem- Resolution and Transformation)
In this section, show how your customer is the hero who conquers his challenges. In this final stage, write about the results obtained after your client implemented your product or solution. Make sure to quantify the results. You need to add factual data.
Here are some examples that you can choose from
- Percentage of reduced cycle time
- Percentage of increase in production
- Percentage of increased output
- How the delivery time was reduced (hours, days, months)
It’s essential to quantify the results so that you don’t sound vague and your prospects can get a clear idea of the results they will get if they choose to buy your product/service.
Do not forget to add the client’s quotes and testimonials wherever possible. Also, try using pictures and videos of your products and the procedure you did for your client. These tiny details add a lot of value to your case-study.
Your title should also contain a part of the result that your clients get after buying your product, such as “XYZ increased its productivity by 15% using Dijitale’s “Digital Marketing Strategy Consultation“.
Note: Before publishing the final case-study, run it by the client to ensure that you have captured the data correctly. It will help to avoid any conflicts that might occur.
Now you know that creating a case study is not as complicated as you might have thought. Following these tips and directions, you can easily create case studies and attract more prospective clients to your website.
Case studies are an excellent way to display your skills and expertise and build your target customers’ trust.
We, at Dijitale, specialize in Content Marketing for Industrial Companies. We have more than ten years of experience creating content and more than six years of creating content in the Industrial Domain.
If you need help with developing case studies, we will be more than happy to help! Check our Content Consultation and Creation page to know more about our content marketing services for Industrial Companies.