How to get customers for your business is probably the biggest question that keeps you up at night.
You cannot deny that digital marketing plays a crucial role in helping you bring customers to your company. But many companies struggle to decide whether they should do digital marketing themselves or hire an outside agency.
Industrial companies often ask this question
“Do I need an Industrial Marketing Agency for my company?”
To answer this question, you need to answer a few more questions.
My company needs a digital presence; do I have the resources to manage it?
Whatever industry you might be in, your prospective customers are searching online for solutions that you provide. They are also checking your competitors and comparing your products and services. If your industrial company does not have an active online presence, your prospective customer might choose to buy from your competitor.
If your company has a marketing team, you can assess the areas your team is strong and where you need to add new resources.
Again, it does not stop just at a digital presence; you need to create content, maintain your social media accounts, and regularly update your website content to provide value to your customers. Suppose your business needs subject matter experts who can create content that helps your customers. In that case, you will need to either hire an Industrial marketing agency or recruit an expert who knows how to create the content your customers seek.
Do I have the budget to hire a team that can take care of all the aspects of Digital Marketing?
Budget is always a critical aspect of deciding whether you want to hire a team to manage your digital presence or engage an Industrial marketing agency. It can prove to be expensive to hire people who are experts in diverse areas. If you have assigned a budget for your business’s digital marketing activities, you can employ a strong team to handle all the digital marketing aspects.
Companies with a limited budget can hire a team that takes care of some aspects of digital marketing and hire an agency for specific activities such as search engine optimization and content creation.
Working with an agency can be beneficial for companies with a limited digital marketing budget as they already have the expertise to deliver the services you require. You don’t need to add additional overheads of hiring, training, and retaining your team.
Here are the benefits of working with an Industrial Marketing Agency:
Strategy and overall direction
Companies often have social media accounts and websites because they think that since their competitors have it, they should too. However, there is no underlying strategy to tie all the tactics together, and not much thought is given to how these channels help them reach potential customers. Many companies are not focused on analytics and don’t have a process to track if the potential customers are converting into paying customers.
Industrial Marketing agencies can help clients design a strategy to understand:
- Their target customers
- The typical customer journeys
- Competitive Analysis
- Cost-effective tactics to help reach goals
Digital Marketing agencies provide companies with a direction on what to do and how to do it. With a roadmap in hand, companies can focus only on those aspects that help them get results. Eliminating strategy in your digital marketing activities can result in wasted money and time.
Get a bigger bang for your buck (ROI)
If you want all the resources, recruiting full-time experts will be very expensive. In all probability, the hired help will be proficient in one or two aspects such as SEO and SMM or a graphic designer and videographer.
Hiring an Industrial Marketing Agency will provide you more value for your money. Not only would you tap into their pool of resources, which include strategists, content creators, SEO experts, social media marketers, etc. You will not be hiring experts full-time for your business, thus saving on costs.
All attention can be on your business
When you hire full-time experts for your business, you need to focus on recruitment, training, and then providing them with sufficient work to tap into their expertise. It can take away your attention from other essential elements of your business. As a business owner, you already have several balls in the air and don’t need this additional stress.
When you outsource your marketing efforts, you can focus on your business growth. As a business owner, you already know that building strategic partnerships, handling customers, creating new products, and retaining your customers would help your business grow.
A chance to learn and grow
If you work with an industrial Marketing agency, you will learn quickly and scale up quickly. Agencies bring with them tried and tested tools and tricks that your competitors might not be aware of.
The industrial marketing agency you hire will share with you the responsibility of marketing your business. You will get a readymade methodology without spending years understanding and crafting strategies that might work for you. Your team will get a faster and better understanding of your customers and what they seek. You will also get an unbiased perspective about your business and even learn about gaps in your sales and marketing processes.
Hiring an in-house team or working with an industrial marketing agency will ultimately depend on many factors. If you are still unsure about what to do, you can always reach out to us for a quick chat and a free consultation. We would be happy to help you.