With traditional marketing taking a back seat, digital marketing is now the new buzzword. After the pandemic, manufacturing companies have realized that they need to utilize digital marketing to drive growth. As a result, it is no longer feasible to use traditional methods to market their products and services. Marketing is an area of business […]
Content is king, all hail the king. You must have read this and heard this countless times. The truth is that without understanding the steps your industrial buyers’ take to reach a buying decision, the content you create will not have any impact. Content Marketing is a very crucial aspect when it comes to digital […]
Today’s buyer is more knowledgeable about products and services than ever before and is more in control of their buying journey than a seller controls their selling cycle. As per Gartner‘s research, B2B buyers spend only 17% of their time meeting potential vendors when considering purchasing. With all the information at their fingertips, the balance […]
If you are manufacturing products or providing services in a crowded marketplace, how do you stand out from your competitors? If your customers cannot differentiate between you and your competitors’ products and services, chances are you will always be fighting a price war with them. Sounds familiar? While creating an industrial marketing strategy, I’ve seen […]
https://youtu.be/EPPMIi5OrT4 When we think about a brand, our mind quickly jumps to well-known brands in the B2C space such a Nike, Coca Cola, Apple. You and I both know two brands that have created powerful brands despite having nearly the same ingredients. I am talking about Pepsi and Coca-Cola. Most people think that a brand […]
How to get customers for your business is probably the biggest question that keeps you up at night. You cannot deny that digital marketing plays a crucial role in helping you bring customers to your company. But many companies struggle to decide whether they should do digital marketing themselves or hire an outside agency. Industrial […]
The buying behavior of customers is changing. They have a powerful weapon called “the internet” to complete research before making any buying decision. The more complex the product or service is, the more intense this research gets. Content marketing is essential to understand what customers need. For someone may not buy your products, but if […]
Understanding your target audience and creating in-depth buyer personas for your industrial company is vital for creating a successful marketing plan. More often than not, industrial companies rush in to do social media marketing and paid advertising without understanding their ideal buyer. We all want to catch the attention of, connect, and do business with […]
E-commerce has exploded in the B2C sector and has changed the landscape of how we buy and sell products these days. Today, eCommerce can be a game-changer for industrial and manufacturing companies. Even though many Industrial companies are still hesitant to adopt eCommerce to increase sales, they need to remember that. Today, industrial companies need […]
Inbound Marketing Vs. Outbound Marketing: Which one should you choose for your business? Inbound Marketing has gained a lot of popularity over the past few years. There has been a lot of debate around Inbound Marketing vs. Outbound Marketing and which one will help boost your business. Today, industrial companies can take two distinct approaches […]
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