With traditional marketing taking a back seat, digital marketing is now the new buzzword. After the pandemic, manufacturing companies have realized that they need to utilize digital marketing to drive growth. As a result, it is no longer feasible to use traditional methods to market their products and services.
Marketing is an area of business that creates the most confusion, and as a B2B digital marketing agency, we have to bust myths surrounding it in our everyday work.
Since Marketing deals with people, buying patterns, and consumption patterns of the target buyer, it is not exact. So, it has led to myths about digital marketing that we need to abandon in 2021.
Let’s bust these seven myths and think smartly about digital marketing.
Myth 1: Digital Marketing only works for big and established industrial companies.
It works for any company regardless of the size of your company. The beauty of digital marketing is that even small companies have access to the same channels as large corporations.
As a result, it is easy for even small and mid-sized businesses to monitor their spending and ROI and tweak campaigns based on the results. Plus, digital marketing costs less than traditional marketing methods and uses analytics and targeted research.
Myth 2: Our product speaks for itself, and we don’t need digital marketing.
Your product might be revolutionary and one of its kind, but how will people know if you don’t tell them about it?
We want our product to be the best in the market, which everyone wants to buy. Even if you have the best product but cannot articulate its benefits to the buyer, it will be hard to sell.
Your sales team is speaking about the product but only to a limited audience. Digital Marketing helps you reach local, regional, national and international buyers who otherwise would not know your product existed.
Myth 3: Industrial audiences don’t pay attention to social-media
Your industrial audience is like you and me. Everyone uses either one or more social media channels. Your potential buyer uses social media to connect with family and friends, network, and even for entertainment, just like you and me.
Industrial companies who shy away from having a social media presence miss utilizing free and paid promotional channels.
Myth 4: Only an engineer or a manufacturing industry executive can write industrial content.
Manufacturing industry professionals know of the industry and can write content for the company. However, they are unaware of the best practices required to make the content work as a marketing asset.
Partnering with experienced marketing professionals to co-create manufacturing content will help manufacturers optimize content to drive traffic to their website and increase conversions.
An experienced marketer understands the competitive landscape. As a result, they can help industrial companies transform company information into conversations that will positively impact business development.
Myth 5: Emotions don’t play a role in B2B marketing.
We all know that emotions play a big part in B2C marketing. Consumers make 80-90% of B2C buying decisions either unconsciously or emotionally.
In B2B marketing, the influence of emotions and being emotional are confused all the time. However, in research conducted by “Think with Google,” it was found that B2B customers had a high level of emotional connection, more so than the B2C customer.
Even though this was surprising, it made a lot of sense. A wrong B2C purchase decision will not have a high impact as the customer can return the product. In the worst case, it would mean informing the spouse or partner of the blunder.
In a B2B scenario, business purchases involve a high amount of risk. For example, making a wrong decision while buying a piece of multi-million-dollar equipment or software could lead to job loss or business losses. As a result, B2B customers refrain from a buying decision unless they have a strong emotional connection with a vendor who can help them overcome the risk.
Myth 6: Digital Marketing is a cost and not a revenue center.
In the initial stages of setting up the digital marketing process, it might seem like a cost. In reality, digital marketing is a revenue center as it has a never-ending shelf life and keeps providing ROI for an extended period.
Digital marketing is a very cost-effective method. It is easy for businesses of every size to communicate directly with your target customer leading to increased conversions.
Myth 7: Digital Marketing will give me instant results.
Industrial Digital Marketing is not a microwavable meal that is ready in 10 minutes. Digital marketing strategy and implementation take time, persistence, and a dose of reality. If you have recently redesigned your website or opened your YouTube channel, do not expect instantaneous results.
Digital Marketing involves multiple efforts spread over many different online communication channels. These efforts need continual tweaks to increase engagement, and the same process applies to every aspect of marketing. Instead of focusing on instantaneous results, industrial companies should focus on using proven strategies to do marketing, and the results will follow.
Whew! That is a lot of myths busted.
I hope you now have better clarity about how industrial marketing will work. It would be best if you focused on strategies and tactics that will help you to get results.
Exposing the myths in this article is our way of clearing your doubts and helping you to move forward. Taking the help of a marketing partner like Dijitale B2B Digital Marketing Agency that knows how to use the nut and bolts of marketing and put them in action will help you get started and make strides in achieving your business goals.