Content Marketing Goals

How to Set Content Marketing Goals for your Industrial B2B Company

You must have heard a dozen times how important creating content is for your business. But do you know that a content piece without a purpose, preparation, and distribution strategy might not work? Content marketing is creating content that aligns with your marketing goals, buyer personas, and overall brand image. To create content that appeals […]

Value Proposition

Unique Value Proposition: What is it, and how to write one?

If you are manufacturing products or providing services in a crowded marketplace, how do you stand out from your competitors? If your customers cannot differentiate between you and your competitors’ products and services, chances are you will always be fighting a price war with them. Sounds familiar? While creating an industrial marketing strategy, I’ve seen […]

cover image

8 Powerful Content Ideas That Will Skyrocket Traffic to Your Industrial Website

Starting something new is never easy. You have an excellent Industrial and Manufacturing company, your products are well designed, you have a well-designed website, but there’s still something missing. For some reason, you cannot generate more leads, your customers lack trust, and your brand is relatively unknown to your customers. You know what’s missing; you […]

Lead Generation

The Truth About Website Visitors Not Converting into Leads

Many B2B industrial companies have this general misconception about websites. They believe that leads will start pouring in magically once they have created a website, and suddenly their business will start growing. Unfortunately, this is far from the truth. Having a website is never enough. You might experience that your website has many visitors, but […]

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