How to get customers for your business is probably the biggest question that keeps you up at night. You cannot deny that digital marketing plays a crucial role in helping you bring customers to your company. But many companies struggle to decide whether they should do digital marketing themselves or hire an outside agency. Industrial […]
The buying behavior of customers is changing. They have a powerful weapon called “the internet” to complete research before making any buying decision. The more complex the product or service is, the more intense this research gets. Content marketing is essential to understand what customers need. For someone may not buy your products, but if […]
Understanding your target audience and creating in-depth buyer personas for your industrial company is vital for creating a successful marketing plan. More often than not, industrial companies rush in to do social media marketing and paid advertising without understanding their ideal buyer. We all want to catch the attention of, connect, and do business with […]
E-commerce has exploded in the B2C sector and has changed the landscape of how we buy and sell products these days. Today, eCommerce can be a game-changer for industrial and manufacturing companies. Even though many Industrial companies are still hesitant to adopt eCommerce to increase sales, they need to remember that. Today, industrial companies need […]
Inbound Marketing Vs. Outbound Marketing: Which one should you choose for your business? Inbound Marketing has gained a lot of popularity over the past few years. There has been a lot of debate around Inbound Marketing vs. Outbound Marketing and which one will help boost your business. Today, industrial companies can take two distinct approaches […]
Coronavirus or COVID-19 has the entire world in its grips. In an instant, it has changed the way we live our lives and how businesses are operating. In India, industrial companies feel the brunt of this recession and are forced to rethink the way they do business. Companies that are determined to grow their business […]
Before we delve into understanding the different types of B2B leads, Information Qualified Leads (IQLs), Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs), let us first get to know what you mean by a lead. What is a Lead? A lead is an individual or a company with an interest in the product or […]
In this article, let’s talk about lead generation and why it’s crucial. I will be also be discussing in detail the top 10 proven lead generation tactics for targeted leads. What is Lead Generation? Lead generation is a process to get potential customers interested in the products or services of a company. The aim is […]
Even if you are not aware, your business has a Marketing funnel. Understanding how marketing funnels work is fundamental. A marketing funnel is mapping the buyer’s journey from the initial stage when they get to know about your business, all the way to when they become loyal customers and advocate for your company. Marketing funnels […]
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